Our Work

Founded in 2015, SchoolForward fights in capitols and at courthouses for education freedom. Since our founding, we have helped pass more than 15 school choice bills across the country including several universal education savings account programs, tax credit programs, and bills to help grow the charter school movement. We’ve also helped thousands of teachers across the country make informed decisions about union membership. SchoolForward has led media relations for Supreme Court cases such as Janus v. AFSCME and Friedrichs v. CTA and has spearheaded dozens of polling and message research projects for the education reform movement.

Featured

Advocacy

Whether you need to activate your supporters, grow your database, or build a coalition with other state or national partners, we help design and implement plans to spur others to action to help meet your advocacy goals.

Digital

We combine our deep knowledge of message research with cost-effective digital campaigns to achieve measurable outcomes. We have developed proprietary solutions involving geo-targeting and lead generation that are helping clients have greater impact in reaching and activating key audiences. We handle the basics in our sleep (Meta, Google Ads, X, etc.) in conjunction with these advanced techniques.

Strategy

We love to solve complicated problems with our clients. We’ve developed and led strategic campaigns to pass legislation; shape public narratives through polling, message research, and media; and built plans to strengthen coalitions and grow networks. If we don’t know the answer to your challenge, we can probably connect you with someone who does.

Creative

In addition to having our own graphic designer, we also work closely with website vendors and video firms to create the content you need. We’ve done site redesigns, produced videos, and created hundreds of infographics, ads, and other collateral.

Events

Book tours. Salon style dinners. Conference speaking engagements. We assist with logistics, source local support, and coordinate all the pieces necessary to gather the right people in the right place.

Messaging

Getting your narrative right is essential. We’ve worked on education messaging for over 15 years and know how to speak persuasively about K-12 reform. Often we can pull what clients need from our internal knowledge base. If the answer doesn’t yet exist, we can help you test and hone your messaging in conjunction with external firms.

Media

Whether you’re looking for national, trade, or local media, we help you get print, TV, or radio coverage, draft and place op-eds, and set editorial board meetings to help build consensus on policy action. Our team has secured thousands of media hits and has strong relationships with producers and reporters.

Our Work

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